SafeLists

Safelist Marketing

Safelist Advertising

SafeLists is a PayPal targeted, double opt-in Safelist providing effective, spam-free internet Marketing and Advertising. ~ SafeLists

Username | From Line

Your username should be given first priority. A username is more than an identifier to a safelist database. It is your identity, your identity to the folks who are your potential clients! When an offer is sent, your user name occupies the From line of the email. In most cases, it is the first thing that your potential client sees! It should convey reality! It should tell who you are! Do not be afraid to use your own name. You are not a fly by night, one trick pony.... you are a real person, with a real business, offering a real opportunity!

Your username "brands" you! Do you want to be Google or do you want to be "the_spammer"? Of course you do not want to be identified as the_spammer, so choose your username wisely. If you are an individual or sole proprietor, use your name. My name is Lou Smith, username Lou_Smith, nothing fancy, just "first name underline last name". Almost always, the first letter of your first name and the first letter of your last name is capitalized; your username is no different. The underline is for natural display, because most databases require a one word username. Lou_Smith displays as Lou Smith and gives me instant From line credibility! My potential client knows who I am!

If your online business is incorporated, a proper username is your business name. My business is SafeLists, so I can use "SafeLists" as my username. It is real and it tells what I am. Note the use of capitalization. What is a safelist; it is a safe list, so capitalize S and capitalize L! SafeLists conveys what the business is and assures that the client can mail safely and spam free.

In these two examples of proper usernames, another aspect is also in play: Branding! Over time as potential clients see either username, they form the association that SafeLists is Lou_Smith! Lou_Smith is SafeLists! The two usernames are effectively interchangeable. When a client sees either one they know what it is and who it is, making for a very effective, credible and relevant From Line!

Can-Spam

SafeLists supports and is in full compliance with the Can-Spam Act of 2003. Can-Spam!