SafeLists

Safelist Marketing

Safelist Advertising

SafeLists is a PayPal targeted, double opt-in Safelist providing effective, spam-free internet Marketing and Advertising. ~ SafeLists

Subject

The most important element of your safelist offer.

In email marketing, especially with safelists, the subject line is of the utmost importance! If the subject line does not elicit that "Click Me" response, it matters little how important the offer is. A good subject line first of all is short. Not only is it short, it is explicit! The subject line must be a clear, concise representation of your offer. The subject line must not be hype; safelist members have seen enough of that. Make your subject line:

• Clear
• Concise
• Relevant

Eye Catching

Now that you have a subject line that is clear, concise and 100% relevant to your offer, make it eye catching! To do this, put a little white space in front of the subject line. The white space will offset the subject from the others and make it more likely to catch the readers eye!

Capitalizing the first letter of every word is not recommended and never, never use ALL CAPS!

Related

AIDA | from line | subject line | message body | Safelist Success Guidelines

Also: a good title & Subject Line Headline Analyzer

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